How to find the right agent in today's Real Estate market

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February 13, 2022

How to find the right agent in today’s Real Estate market

This is not the typical article about how to find the right real estate agent in today’s real estate market to sell a house, how to find a realtor first time home buyer or even real estate agent for rentals.

This article will take you deep into the one single asset that an agent must have that will help you in any transaction and that is communication. Can you believe that a higher percentage of people don’t feel completely satisfy with their agent even after a successful transaction?

Many people believe that they were not completely informed about everything that they needed to know throughout the process. It all start when people are choosing their agent based on referrals, websites, social media platforms etc., and they didn’t analized this agent’s communication and personality traits. Let’s be honest, unless you do not work in any selling career or medical field, people don’t go around studying people’s behavior.

I, Edwin Gonzalez Ortiz have been in sales careers since 1998, however it wasn’t until 2017 that I started studying about the different people’s personalities and this is when my sales career exploded in many ways. We are not talking about just money, I am talking about my desire to helped others increased significantly since now I was able to understand people’s needs much better. When you understand the different types of personality is like having a superpower. Now you are able to adapt to other people’s personalities. You get to be in their shoes and see things the way they do. The only difference is that you have knowledge that they don’t and it would be selfish if you do not share that knowledge with them.

So, let’s go back to the actual topic here. How to find the right agent in today’s Real Estate market

In today’s competitive market it is imperative for an agent to use different sources of marketing. I am not talking about marketing properties, I am talking about using this platforms to let other knows about their business vision. This would give you an understanding about their business ethic.

Now when you sit with them, pay attention on who is talking the most. Whoever talks less is the one actually guiding the conversation. I great agent will let the customer do most of the talking to understand their needs.

After you have identify that their level of communication goes with your needs, make sure that they also have this traits or they have this resources. (Based on your needs)

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